Elmm Law Group founder to join 2026 Lawyer Growth Summit panel in Las Vegas

Gordana “Gordi” Mikalacki, founder of Elmm Law Group, will speak on a branding panel at the 2026 Lawyer Growth Summit at the Fontainebleau in Las Vegas on July 16. The session will focus on how positioning and bold decisions help law firms stand out in a crowded market.

Why it matters: - The panel gives Elmm Law Group a national stage at one of the legal industry’s major marketing and growth conferences. - The session centers on branding and positioning, two factors that can affect how law firms attract clients and stand out from competitors. - Mikalacki’s appearance also highlights the firm’s effort to present itself as a client-focused personal injury brand.

What happened: - Gordana “Gordi” Mikalacki, founder and partner of Elmm Law Group, was selected as a featured panelist for the 2026 Lawyer Growth Summit. - The Summit runs July 15–17, 2026, at the Fontainebleau in Las Vegas. - Mikalacki will speak on “Be Known or Be Forgotten: The Branding, Positioning, and Bold Decisions Behind Firms That Dominate Their Markets” on Thursday, July 16, from 10:00 to 10:45 a.m. - Brandon Rafi, CEO of Rafi Law Group, Jo Stephens, founder of LawFirmSites, and Jenn Gore, founder of Evergreen Coaching, will join the panel. - Jenn Gore will moderate the session. - Full session details are available on the Summit’s official 2026 agenda.

The details: - The panel will examine how influence, positioning, and bold decision-making separate market-leading firms from the rest of the field. - Mikalacki said building a firm that clients remember and trust requires intentional positioning and bold choices. - Mikalacki said she is honored to share the stage with leaders redefining how modern law firms grow. - Mikalacki also said she will bring the perspective of a Phoenix injury firm that puts clients first. - Mikalacki is a former Arizona Assistant Attorney General and Arizona Court of Appeals law clerk. - Elmm Law Group represents injured Arizonans in personal injury claims. - The firm serves clients throughout the Phoenix metropolitan area and Maricopa County. - Elmm Law Group handles cases on a contingency fee basis. - The Lawyer Growth Summit is powered by Lawyer.com. - The event brings together attorneys, innovators, and industry leaders for panels, workshops, and sessions on legal practice tools, technology, and growth strategies. - The Summit has earned Silver and Bronze Stevie Awards from The American Business Awards for excellence in conferences and thought leadership. - Elmm Law Group is based in Arizona and focuses exclusively on personal injury matters. - The firm handles car accidents, motorcycle accidents, truck accidents, pedestrian accidents, rideshare accidents, dog bites, catastrophic injuries, wrongful death claims, and other negligence-related cases. - The firm emphasizes direct attorney access, clear communication, and personalized legal strategies. - Elmm Law Group says it has recovered millions of dollars for injured clients throughout Arizona. - The firm also points to community efforts including the annual Backpack to the Future school supply drive, an annual Elmm Law Group Successful Small Business Scholarship, and local partnerships and sponsorships. - The firm uses the tagline “Get Gordi.”

Between the lines: - The invitation reflects how law firms are increasingly marketing themselves through founder visibility, public speaking, and brand storytelling. - A branding-focused panel suggests firms see positioning as a competitive advantage, not just a marketing tactic. - Mikalacki’s mix of government and appellate experience gives Elmm Law Group a credibility angle that fits the conference theme.

What's next: - The panel is scheduled for July 16 during the three-day Summit. - Mikalacki is expected to discuss the branding strategies that have shaped Elmm Law Group’s growth. - Elmm Law Group’s public-facing branding and community initiatives are likely to remain part of its broader market presence.

The bottom line: - Elmm Law Group is using the 2026 Lawyer Growth Summit to showcase its founder, its brand strategy, and its client-centered positioning on a bigger industry stage.